Privacy Policy
This Privacy Policy describes how FalconMark Media LLC ("FalconMark Media", "we", "us" or "our"), a limited liability company organized under the laws of the State of Wyoming, United States, collects, uses, discloses and protects personal information in connection with this website (falconmarkmedia.com), our owned and operated media properties, and our advertising and lead-generation services (collectively, the "Services").
We comply with applicable US federal and state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA") and comparable state laws, and, where applicable to visitors from other jurisdictions, the EU/UK General Data Protection Regulation ("GDPR").
1. Personal Information We Collect
Depending on how you interact with the Services, we may collect:
- Contact information — such as your name, email address, phone number and company name when you contact us or submit an enquiry.
- Lead and form data — information you voluntarily submit through forms on our media properties (for example, requests for quotes or information about products and services), which may include contact details and details relevant to your request (such as property type, insurance needs or product preferences).
- Technical and usage data — IP address, device and browser type, operating system, referring URLs, pages viewed, timestamps, and approximate location derived from IP address.
- Advertising identifiers and cookie data — identifiers set by us or our advertising and analytics partners, and click identifiers used to attribute traffic and conversions.
- Business partner information — contact and billing details of advertisers, publishers and other partners we work with.
2. How We Use Personal Information
- To respond to enquiries and provide the Services;
- To deliver, measure and optimize advertising campaigns, including attributing traffic and conversions;
- To connect you with advertisers, brands or service providers where you have requested information, quotes or offers through one of our properties;
- To operate, secure and improve our websites and media properties;
- To detect and prevent fraud, invalid traffic and abuse;
- To comply with legal obligations and enforce our terms; and
- With your consent where required, to send marketing communications.
3. Cookies and Tracking Technologies
We and our partners use cookies, pixels, local storage and similar technologies to operate the Services, analyze usage, measure campaign performance and attribute conversions. These may include analytics and advertising technologies provided by third parties (for example, Meta, Google and other advertising platforms, and click-tracking providers). You can control cookies through your browser settings; disabling them may affect some functionality. Where required by law, we request consent before setting non-essential cookies.
4. How We Share Personal Information
We do not sell personal information for money. We may share personal information with:
- Service providers — hosting, analytics, tracking and communications vendors who process data on our behalf under appropriate contractual safeguards;
- Advertisers, brands and network partners — where you have submitted a request through one of our properties intended to connect you with such a partner (for example, requesting a quote), we share the information needed to fulfil that request;
- Advertising platforms — limited event and identifier data for campaign measurement and attribution;
- Authorities and advisers — where required by law, regulation, legal process, or to protect our rights, or in connection with a corporate transaction.
Sharing of certain identifiers with advertising platforms may constitute "sharing" for cross-context behavioral advertising, or a "sale", under the CCPA/CPRA and similar state laws. You may opt out as described in Section 8.
5. International Transfers
We are based in the United States and use service providers located in various countries. If you access the Services from outside the United States, your information will be transferred to and processed in the United States. Where GDPR applies, we rely on appropriate safeguards such as standard contractual clauses.
6. Data Retention
We retain personal information only for as long as necessary for the purposes described in this policy, to comply with legal, accounting or reporting requirements, or to resolve disputes. Campaign and analytics data is retained in aggregated or de-identified form where practicable.
7. Security
We implement reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration and destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Your Rights and Choices
Depending on where you live, you may have the right to:
- Know what personal information we collect, use and disclose, and request access to it;
- Request correction of inaccurate personal information;
- Request deletion of your personal information;
- Opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising, and of targeted advertising;
- Object to or restrict certain processing, withdraw consent, and request data portability (GDPR);
- Not be discriminated against for exercising any of these rights.
To exercise any of these rights, or to submit a "Do Not Sell or Share My Personal Information" request, email info@falconmarkmedia.com with the subject line "Privacy Request". We will verify your request and respond within the timeframes required by applicable law. You may designate an authorized agent to make a request on your behalf. If you are in the EU/UK, you also have the right to lodge a complaint with your local supervisory authority.
We honor Global Privacy Control (GPC) signals where required by law.
9. Children
The Services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us and we will delete it.
10. Third-Party Websites
The Services may contain links to third-party websites, including advertiser and partner sites. We are not responsible for the privacy practices of those sites, and this policy does not apply to them. We encourage you to review the privacy policy of every site you visit.
11. Marketing Communications
Where we send marketing communications, we do so in accordance with applicable law, including the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. You may opt out at any time using the unsubscribe mechanism provided or by contacting us.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. Material changes will be communicated where required by law.
13. Contact Us
FalconMark Media LLC
412 N Main Street, Suite 100
Buffalo, WY 82834, United States
Email: info@falconmarkmedia.com